Does my Small Business
need a Brand Identity?

Your Small Business ideally should have these brand elements

Yes, your Small Business needs a Brand Identity. Your company’s brand identity, along with your company’s Unique Selling Proposition (USP), helps differentiate your business from your competitors.

Branding helps to ensure that your business is recognizable, memorable, and appeals to your target audience.

A brand is so much more than a Logo. Unfortunately, when most people hear the term “brand”, they automatically only think of a familiar logo, or symbol that represents a well-known company. Yet, most customers never truly understand the extent of that Brand’s identity, which is the entire system behind making that brand’s experience memorable.

Elements of a Brand Identity

  • Logo
  • Color Palette
  • Typography
  • Photography Direction
  • Tone of Voice
  • Brand Pattern
  • Motion Graphics/Animation
    Illustration Style
  • Audio

No matter your product or service, your company’s brand identity system should be unique, visually appealing, and influence your users’ buying decisions.

Your brand elements should form a cohesive ecosystem and be used consistently across all of your brand touchpoints – website, social media, product packaging, signage and marketing materials, company stationery, etc.

Color Palette

Selecting a color palette is not a task to be taken lightly. Colors can convey meaning and help influence your customer’s experience of your brand, either positively or negatively.

Each color carries its own psychological context and can be used to influence feelings of trust, tranquility, well-being, or even alarm or anxiety.

For example, many Financial institutions tend to include the color Blue as part of their brand identity systems or logos, as blue is associated with feelings of reliability, stability, confidence, and trust.

Most people would find it hard to trust a bank or financial institution that uses a hot pink logo, as pink is typically associated with romance, love, feminity, youthfulness, and innocence.

 

Your brand colors should convey the emotions and values that you want to transfer to your target audience.

Business Logo

One of the most memorable and important aspects of your brand’s identity is your logo. A logo can be as simple as a word-mark in a custom font, a symbol, or a combination of both.

The most memorable logos are simple, unique, visually appealing, scalable, and render well in black or white.

In addition to a logo, many companies use sub-marks and logo marks, which can be used in different contexts, such as product packaging or social media branding

Photography Direction

Photography direction is a key part of your brand’s design aesthetic, in combination with your color palette and other brand elements. Your photography style, like your tone of voice, helps convey the emotions you want to evoke in your audience, along with the specific values of your brand.

Tone of Voice

Your brand’s Tone of Voice encompasses the way your company chooses to convey its messaging to its intended audience.

It includes the tone of your messaging style, choice of words, and emotive tone, which all combined make up how your brand’s personality is perceived.

Typography

Typography and font choices are critical components of ensuring the uniqueness of your brand elements, particularly your logo. Your chosen font should be customized to ensure that it cannot be easily copied or replicated by another company or entity.
Our Brand Identity Process

We offer a comprehensive branding process that involves our clients at each step of the process

1

Brand Strategy

Brand Discovery Session
Audience Segmentation and Positioning Strategy
Design Strategy
Marketing Strategy Consultation

2

Brand Messaging Concepts

Brand Tagline, Value Proposition
Creative and Photography Direction

3

Brand Identity Elements

Custom Mood Board,
Custom Color Palette,
Custom Logo Design (2 options, includes 3 revisions
Typography Style,
Stationery Design (Business Card and Letter head),
Brand Identity Guide

LATEST PROJECTS WE HAVE DONE

Some of our Brand Identity Projects